ShareGate launches Sprawl Monster brand campaign as AI tools expose years of Microsoft 365 sprawl

The campaign arrives as ShareGate brings all its capabilities into one tool, closing the gap between managing data and being AI-ready. 

MONTREAL, Nov. 10, 2026 — ShareGate, the tool that puts IT teams in control of their Microsoft 365 tenant, today launched Sprawl Monster, a brand campaign about the gap between the content organizations have and their control over it. Every Microsoft 365 tenant has its own Sprawl Monster. It's made of sites no one owns anymore, files shared further than anyone intended, and access that outlived the people who needed it. ShareGate's campaign gives it a name and a face. The campaign coincides with the launch of a new website and a simple pricing model built around what matters most to IT pros and the partners they collaborate with: the capabilities they need to keep enterprise content under control at every step.

For years, sprawl stayed out of sight. AI changed that.

Microsoft 365 content has always grown faster than anyone could keep up with. That was manageable while it sat in the background. Now AI tools like Copilot, ChatGPT, Gemini and Claude pull answers from whatever people can already access. These tools don't create sprawl. They expose it. According to ShareGate's 2026 State of M365 research*, 93% of surveyed organizations have Copilot in production. In the past year, 77% had a Microsoft 365 governance incident, and 65% only found out after the fact.

Meet the Sprawl Monster 

To show what these numbers look like, ShareGate's campaign brings the Sprawl Monster to life. This creature, made of uncontrolled company data, keeps growing through the forgotten sites, overshared files and outdated permissions that pile up in every tenant. It stayed hidden for years. AI just woke it up. The campaign moves from chaos to control, showing what happens without ShareGate and how IT teams can get their tenant back under control and ready for AI.

"Two product names told customers that migration and governance were separate projects. They aren't," said Benjamin Niaulin, VP of Product at ShareGate. "Nobody sets out to build a Sprawl Monster. It grows one forgotten site at a time, and AI will find it. Governance-only vendors see your tenant from the outside. We've been inside it for 15 years, moving content and untangling sprawl. We don't just surface the hidden problems, we know how to fix them, because fixing them is what we've always done."

The video was created with lg2, directed by Zoé Pelchat and produced by Carton Rouge. It will run on digital channels in Canada, the United States and the United Kingdom. Meet the Sprawl Monster here.

The work doesn't end when the migration does 

In September 2026, ShareGate surveyed nearly 1,000 customers and interviewed eight partner firms. Their message was consistent: a migration is rarely the end of the job. There's always another reorganization, acquisition or AI rollout. Sprawl starts in the gap between moving content and keeping it under control. ShareGate is closing that gap by bringing ShareGate Migrate and ShareGate Protect together in one product.  For in-house IT admins and partners, that means one tool and one purchase across all their Microsoft 365 work.

Two packages, public pricing for the first time

• The Migration package moves content and users into Microsoft 365, including tenant-to-tenant moves after a merger, acquisition or divestiture. Each of the four plans has a single annual price with unlimited users and data: Essentials Files (US$5,995), Essentials Mailbox (US$5,995), Pro (US$9,995) and Ultimate (contact us).
   
• The Security and optimization package (formerly Protect) helps find and fix oversharing, get ready for Copilot, cut license and storage waste, archive inactive content and automate cleanup, starting at US$2,499 a year for organizations with fewer than 300 paid Microsoft 365 licenses. Every capability is included at every company size.
  
  
• Bundle: Essentials and Pro plans are 15% off when purchased with the Security and optimization package.

Coming soon: ShareGate Backup 
ShareGate Backup will back up SharePoint, OneDrive and Teams files, so teams can recover from a deleted site, a bad sync or an AI rewrite. It's built on what ShareGate already knows about the tenant, and backup copies are stored in the customer's own Azure account. 

The new packages and pricing are available today at sharegate.com/pricing. A 15-day free trial includes every feature.

Meet the Sprawl Monster in ShareGate's new brand campaign [here]

*ShareGate's 2026 State of M365 report was published in September and combines two self-reported surveys across nine countries: 943 IT professionals on Microsoft 365 migration, compliance and governance, and 851 IT leaders on AI deployment, costs and exposure. 

Media contact 
Zach Weismiller
PANBlast for ShareGate
[email protected]

SOURCE ShareGate